Sound is a powerful tool. It evokes new emotions or unleashes those already experienced. Unlike an image which in order to acquire meaning must first be processed, sound stimulates our subconscious causing an immediate stimulus.

With a sound logo or audio branding, a sound/musical relationship is created between customer and brand. This musical bond remains with us for years, brings us closer and ties us to the brand much more intimately than an image or a logo.

Audio branding is therefore the use of sound to strengthen the identity of a brand. Although many medium-sized companies still lose considerable potential through the use of unsuitable music or sounds for telephone waiting lines, radio spots, web pages or video communications, however Audio branding is increasingly becoming a privileged medium for transmitting a memorable message to targeted consumers and taking advantage of the powerful sense of auditory memory.