Music & Sound Design for Brands

Sound branding is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.

Many medium-sized companies still give away considerable potential through the use of unsuitable and mismatched music and sounds in telephone queues, radio spots, web pages or video communication.

Balance is merely a faint shade of an unattainable idea of perfection

Sound is a powerful tool. It evokes new emotions or unleashes those already experienced.
Unlike an image, which to acquire meaning must first be processed, the sound stimulates our subconscious becoming an immediate stimulus.

In other words, with the sound or audio branding logo, a sound / musical relationship is created between the customer and the brand. This musical connection stays with us for years and brings us closer and binds us to the brand. It binds us much more intimately than an image or a logo.